One system instead of twelve tabs.
Plan it properly, then build it. Custom software, websites and AI coaching from AST Labs.
Build
Custom software and websites for companies that have outgrown a dozen disconnected apps. We look at how the work really happens, plan the system first, then build one place to run it.
- Business systems and internal tools
- Web and mobile apps
- Websites
Coach
AI coaching for professionals and teams who know what they want to build and need a clear, proven system to ship it with confidence.
- For individuals
- For teams
Mako
A coaching platform for swim clubs and national federations. iOS, Android and web.
Prospectify
A B2B outreach platform for a sales agency. Email, LinkedIn and calling in one place, with five roles from the admin who runs the agency to the client watching their own campaign.
How it works
Evaluate
Find out where the time really goes, and the best path forward for you.
Plan
Design the system and its architecture before anything is built.
Build
Ship it in clear, visible steps.
Coach
Your team learns to run it, and to use AI well.
Eric Anderson
Former national team coach and self-taught builder, with product launches in different markets. He works the way he coached: evaluate first, find the best path for the individual, then build the confidence to perform.